Evaluation Question 5: How did you attract/address your audience?

When trying to attract a specific audience - in this case our target audience age range from 16-25 - we needed to observe current trends and interests. Looking at our target audience profiling and research we could see that teenagers and young adults may be classed as tech-savvy and up to speed with technology. From this we knew we would need to include props that would interest this audience and therefore decided the use of a computer and smart phones would appeal greatly and attract our audience.

 Another aspect that may appeal to our target audience may be the age of the protagonist in our film. As he is a student studying at university the target audience age range is at a similar age as the protagonist; this allows the audience to feel more connected with this character as they know what it is like themselves to be at a similar age. Some may also be studying at university, making this film and a thrill and inspiration for them due to same lifestyle they have with the protagonist.

There are many ways to attract our audience through advertising if our film went public. However, the group decided there would be one main technique to draw in viewers: this was the Orange Wednesday scheme. The scheme simply allows the consumer to have 2 cinema tickets for the price of one every wednesday - for teenagers and student this would be a great bonus as some may look to be saving money or even have financial issues which would make it difficult for them to spend money on going to the cinema. This therefore would be a brilliant way to advertise and appeal to young audiences while giving them more reason to see the film.