Evaluation Question 4: Who would be the audience for your media product?

Target Audience: Age Group & Gender

I have decided the age group of the target audience would be around 16-25 years. Research and statistics show that this age group generally watch more thriller films than any other of the age groups (shown in the audience age range chart with the biggest percentage of 40%). In addition, I also think this because the scenes, conventions and general narratives of some thriller films may be overly brutal, dramatic and even involve a hint of horror within it; I therefore think anyone in the age range of 15 and below could be negatively affected by what the thriller film presents through its storyline - outcasting the 10-15 age group for appropriate reasons. From research I think the gender of the target audience would not need to be as specific as the target age group, however, it is still important nevertheless. We have decided that for our thriller film the gender of the target audience would mainly be aimed towards males, however, females could also be attracted to the film and its storyline as well. This was decided because in a stereotypical sense, along with statistical data (the majority of thriller film audiences being males at 59%), males seem to be more interested in on-edge, mysterious and frightful elements of films (therefore, thrillers), rather than the female gender. From this I presume that males find thriller films more exciting, spine-tingling and edgy to watch, achieving thrills by watching them, as opposed to females. By taking the audience gender and age groups into account, we have decided the majority of our target audience will be made up of male university students and other young adults.

                     Audience Age Range Chart                     Audience Gender Chart